Megan Dean

6 minute read

Are your paid campaigns cannibalising organic installs?

Megan Dean

4th September 2025

5 minute read

Post-install ASO: The underrated driver of retention and advocacy

Megan Dean

5th August 2025

5 minute read

5 ASO and paid media strategies: From siloed tactics to growth partnership

Megan Dean

7 minute read

How Natural Language is rewriting the ASO rulebook

Megan Dean

7 minute read

Web-to-app vs traditional services: what’s the difference and why does it matter?

Megan Dean

3 minute read

What the Epic Games vs. Apple ruling means for app marketers and brands

Megan Dean

8 minute read

Choosing the Right Tech Stack for Your App Launch

Megan Dean

22nd January 2025

5 minute read

Master SKAN 4.0, SKAN 3.0 and the AdAttributionKit: The ultimate guide to SKAN

Megan Dean

3 minute read

Apple acquires Shazam and obtains essential data to develop its products

Megan Dean

14th December 2017

4 minute read

Choosing Mobile App Tools: A How-To Guide

Megan Dean

26th August 2016

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In-Depth App Marketing Analysis and Insights

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User Acquisition

Retention & Engagement

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News & Updates

2 minute read

Clair Software announces Cherie Blair Foundation for Women as latest partner in charity app initiative

Clair Software

6 minute read

Highlights from DMWF London 2025: AI, Evolving SEO and Multiplatform Discovery

Jay Bugeja

2 minute read

Zenni Optical appoints Clair Software to lead full-funnel mobile growth strategy

Clair Software

6 minute read

Google I/O 2025: What you can learn

Jay Bugeja

3 minute read

Arazoo Kadir named one of Management Today’s 35 Women Under 35

Clair Software

Offering award-winning App Store Optimization (ASO), User Acquisition Campaigns, Mobile App Consultation, Mobile Creative Services to launch, scale and transform your apps.

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Clair Software , 271 S. Emerson Street, Denver, CO, USA

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